After many years of working in market research for companies as diverse as Columbia Savings and Loan, The Dial Corporation, ConAgra Grocery Products (Hunt-Wesson Foods), and as the International Market Research Manager with KFC, Tom Farrand decided to start his own company in 1991: Farrand Research.
Soon, those very same researchers that he had worked with at Dial, ConAgra and KFC were putting our team at Farrand Research to work for them. Many of them continue to use Farrand Research today as a part of their marketing solution.