Advertising Diagnostic Tests
The advertising agency of a major protein bar manufacturer was asked to develop several alternative TV ad concepts for their client.  The protein bar manufacturer wanted consumer feedback on these different advertising approaches prior to making a decision on which type of ad to put on air. 

That’s when they approached us. We were asked to test these different approaches, so rough storyboards for each of three different TV ads were shown to consumers.   After evaluating each of the three rough ads, these first-viewing monadic evaluations were then compared between the ads to determine relative strength in understanding, liking, and the effect on brand image.


Based on the research, one of the ads was much better at conveying the intended message. The company chose to produce and air this ad, which was successful in promoting sales of the brand.

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