Claims Substantiation Tests
From prior research, a major frozen food manufacturer believed that three of their frozen food products had the potential to be significantly preferred to competition on several attributes, including taste and texture. 

Farrand Research designed and implemented a research study that followed all of the accepted practices for product claims research according to the Standard Guide for Sensory Claims Substantiation. A paired-comparison central location product test was conducted in order to gain consumer evaluations of three reformulated client company products, along with products from the major competitor.