Customer Satisfaction Studies
As part of their effort to increase usage of their facility, The Los Angeles Convention Center contacted us for a Customer Satisfaction Survey. With the Convention Center’s assistance, we compiled a list of event planners that had either contacted or scheduled an event at the LA Convention Center in the past two years. (Our list also included anyone who had inquired but not subsequently contracted for an event). A quota was set for the number of interviews conducted for various types of events. For example, trade shows, consumer shows, seminars, etc. over the last two years.


A total of 400 telephone interviews were conducted among these event planners to obtain their evaluation. The LA Convention Center employees were also interviewed to assess their evaluation of the Centers strengths and weaknesses.  Results of the two surveys were compared to show where weaknesses existed that the LA Convention Center management could promptly address.

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