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Case Studies
Concept Tests | Product TestsNon-Food | Product TestsFood | Label Testing | Packaging Testing | Pricing Studies Usage & Attitude/Category Studies | Tracking Studies | Customer Satisfaction Studies | Advertising Diagnostic Tests Community Surveys & Opinion Polls | Claims Substantiation Tests |
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Customer Satisfaction Studies |
A total of 400 telephone interviews were conducted among these event planners to obtain their evaluation. The LA Convention Center employees were also interviewed to assess their evaluation of the Centers strengths and weaknesses. Results of the two surveys were compared to show where weaknesses existed that the LA Convention Center management could promptly address. More about Customer Satisfaction Studies |
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