Pricing Studies
When a large consumer packaged food manufacturer developed a new food product; it made sense to find out what optimum retail price they could charge.  So we showed consumers who purchased similar products combinations of the product, including packaging and price. From this study, we were able to ascertain what their purchase intent of each (if any) would be.


A conjoint trade-off analysis was then performed to determine the combination that warranted the highest price.

More about Pricing Studies



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