Product Tests—Food
Periodically, a fast food chain will offer new items on their menu. So prior to choosing what item to offer and the actual combination of ingredients to include, we were asked to test alternative formulations to determine the optimum combination of ingredients.

First, we conducted a concept study to determine which of many possible items consumers were most interested in purchasing at their local fast food restaurant. After this was determined, the fast food chain Research & Development team developed several alternative ingredient combinations. And an in-house screening we conducted reduced these to a manageable number to test.