Farrand Research - Los Angeles Market Research Company and Internet Marketing Research

To find the answers they were looking for, we conducted 200 telephone interviews among facility managers across the country. Our questionnaire was just fifteen minutes long, yet it covered areas as diverse as brands and types of dispensers currently used, likes and dislikes of dispensers, manufacturers aware of and ever used, likelihood of trying other dispenser types and other pertinent information to assist the client company in determining their strengths and weaknesses in the marketplace.

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	Case Studies Concept Tests \| Product Tests—Non-Food \| Product Tests—Food \| Label Testing \| Packaging Testing \| Pricing Studies Usage & Attitude/Category Studies \| Tracking Studies \| Customer Satisfaction Studies \| Advertising Diagnostic Tests Community Surveys & Opinion Polls \| Claims Substantiation Tests
	Usage & Attitude/Category Studies Every industry can gain great knowledge from market research. Our case in point: A brand of public restroom soap dispensers wanted to know where they stood against competition among building management professionals who specify and order soap dispensers.		To find the answers they were looking for, we conducted 200 telephone interviews among facility managers across the country. Our questionnaire was just fifteen minutes long, yet it covered areas as diverse as brands and types of dispensers currently used, likes and dislikes of dispensers, manufacturers aware of and ever used, likelihood of trying other dispenser types and other pertinent information to assist the client company in determining their strengths and weaknesses in the marketplace. More about Usage & Attitude / Category Studies