With over 15 years of Qualitative experience moderating focus groups, Farrand Research has conducted focus groups for a variety of industries and on a wide range of issues. Some of the issues were:
- Obtaining executive input to implement a new healthcare institution.
- Explaining the nuances of using alternative celebrity spokespeople in advertising.
- Defining the issues surrounding a possible new consumer product among different types of consumers.
- Highlighting the attributes or areas where competitors’ image may vary.