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Focus Groups

With over 15 years of Qualitative experience moderating focus groups, Farrand Research has conducted focus groups for a variety of industries and on a wide range of issues.  Some of the issues were:

  • Obtaining executive input to implement a new healthcare institution.
  • Explaining the nuances of using alternative celebrity spokespeople in advertising.
  • Defining the issues surrounding a possible new consumer product among different types of consumers.
  • Highlighting the attributes or areas where competitors’ image may vary.

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