Even peanuts don't actually have to be sold for, well, peanuts.

More than just a “value” question, our pricing studies are tailored to your product. In the case of retail products, we often show respondents a competitive array of products on a shelf with pricing before obtaining their purchase interest through our testing. Each test price may be shown to a separate group of respondents with purchase interest compared between pricing groups.

A conjoint trade-off analysis can also be performed to determine the optimum pricing for a product. In this method, each respondent indicates his or her purchase interest for the test product and competition at varying prices and with different product configurations.