Who We Are

OUR MISSION

Helping you make better informed decisions

Our mission is to help our clients make better informed decisions through our marketing research expertise. Our unique team approach involves every client engaging directly with a principal of Farrand Research, allowing us to dedicate ourselves to your specific objectives at the most competitive rates.

our history

Farrand Research was founded in 1991 by Tom Farrand

After many years of leading in-house market research for diverse companies such as Columbia Savings and Loan, The Dial Corporation, ConAgra Grocery Products (Hunt-Wesson Foods), and as the International Market Research Manager with KFC, Tom Farrand decided to start his own company in 1991.

Within a short time, former colleagues had become clients of the fledging Farrand Research team – many of whom are still critical partners of the organization. Today, the Farrand Research client portfolio boasts over 100 different companies in a variety of industries.

And now many years later, our client list has grown to include over 100 different companies in a variety of industries.

So no matter how big or small your business is, we can put our years of experience to work for you too. You’ll find us centrally located between Los Angeles and Orange County California

Our Core Values

It’s about making your job easier

To provide the kind of service you expect (but often don’t receive).
To make our clients’ job easier, especially in today’s era of downsizing and increased workloads.
To continually challenge ourselves, and in turn, improve our research abilities to provide you with the best possible insights and approaches.
To always deliver on time and on budget.

THE PARTNERS

Stefen Perez

Stefen has designed and managed marketing research solutions for clients for over 20 years across a myriad of industries. From proposal to reporting, he works with clients every step of the way to ensure project goals are met – on time and within the budget. With a background in marketing and sales, his goal is to function as an extension of your business so you have one less thing to worry about. Stefen has a BA in Marketing from CSU Fullerton.

Our Team

Aimee Pereira

At Farrand Research for over 15 years, Aimee works tirelessly to deliver actionable insights and exceed client expectations. A seasoned moderator, she has conducted research across the spectrum of consumer types – from kids to executives and everything in between. Aimee has BA’s in Psychology and Art History from UC Berkeley.

Client Testimonials

Farrand Research has tested over 300 concepts for us and has become our preferred research supplier for concept and concept/product testing. I appreciate the level of detail and responsiveness that Farrand Research gives at each step of the process from the proposal request to the final presentation. When I use Farrand Research I feel confident that the project will be well-executed and that I will get accurate, reliable results on time. The research provided by Farrand Research has helped our company to move forward with new products by providing us with clear direction.

Farrand Research has completed over 90 research projects for Con Agra Grocery Products, formerly known as Hunt-Wesson Foods. That number of projects shows how much we have relied on their expertise. We are extremely pleased with the way Farrand Research has handled all of our research. This includes concept testing, central location tests, in-home use tests, usage and attitude studies, and various other types of research. The attention to detail and level of experience we get from Farrand Research personnel have provided us with topnotch research and makes my job personally more efficient and rewarding. I have recommended Farrand Research to others in the industry because I can rely on them.

The research we have done with Farrand Research over the past several years has been a major component in our increased sales. By continually researching the whole range of our products, we have experienced real improvements in quality which have resulted in long term sales increases. The level of attention given by Farrand Research and their experience in market research, and in our industry specifically, ensure that our research projects are tailored to our exact needs. We couldn’t be more satisfied.

Farrand Research has worked closely with us on our research projects to ensure that each project is tailored to the specific marketing issue involved. We have tested new product ideas and actual products with Farrand Research. Their analysis of data has provided us with valuable insight which assisted us in refining concepts prior to introduction. They have always been on schedule and on budget with thorough, insightful analysis and have been highly professional in all of our dealings with them.

We used Farrand Research to help us design, implement, and manage an extensive telephone survey spanning several months as part of a project to characterize regional residential water uses. The telephone survey went off without a hitch, in no small measure because of the skill and commitment Farrand Research brought to the task. We look forward to working with Farrand Research on future projects and would not hesitate to recommend them to others.

Farrand Research is big enough and experienced enough to handle the most sophisticated, complex research projects (B2C, B2B), yet they are of a manageable size for excellent accessibility and responsiveness. Perhaps the greatest credit to this firm is that when the President is not available – which hardly ever happens – others fill in and we don’t miss a beat.